What to look for when searching for a Copywriter

Some marketers describe copywriting as the core of advertising and marketing. Excellent copywriters entice readers to get swayed by their copies and bring them to the crossroads of whether to purchase or not. Effective copywriting brings value to the brand, merchandise, or service. In hiring a copywriter, focus more on the person’s capacity to achieve the following tasks:

  • Craft headlines that will catch the interest of consumers
  • Write convincing descriptions
  • Create impressive promotional campaigns

 

Without a doubt, you can find thousands of gifted copywriters in this universe but only a few can really come up with copies that sell to meticulous customers. The following points can hopefully help you in your search.

Consider their Specialization

Copywriters have their respective strengths and special interests. As an employer, find out what the writer is particularly good at. Create a list of assignments and the kind of content that you need for your enterprise. Discuss these things with the leading candidates to determine a match for your requirements.

Excellent Content

Understand the attributes of outstanding copy. The very good copywriter should know these criteria and deliver output based on these benchmarks.

  • Informative
  • Creative
  • Engaging
  • Useful
  • Direct to the Point

Advertising agencies must not only focus on the first yardstick. Avoid content that only highlights the features and benefits but present the article in a very boring manner. A smart copywriter knows how to use all these five elements collectively instead of trying hard to convince customers unsuccessfully.

Importance of Headlines

Copywriters know too well that people will not pay attention to pathetic or dull headlines and content. The point in copywriting is to inspire your audience and get them to make a positive decision in buying the client’s merchandise or service and patronizing that specific brand continuously.

Concern for Quality and Client Psychology

The copywriter must value quality and not the piece of work. It is not about the writer but the target market as well. Concentrate on conversions of uncommitted readers to loyal patrons. This is the essence of quality. Seasoned writers do not only write well. The review the first draft and review their work several times with an analytical mind. This creative person will make the necessary adjustments until the content goes beyond the highest standards of quality.

Do not base quality writing on search engine optimization or technical knowledge. Quality writing translates to the customer’s psyche or character. The copywriter needs to think about techniques that will not only arouse the consumers’ senses but push them to buy. In online marketing and advertising, this is the call to action or CTA approach.

Flourishing Writers

Successful copywriters identify and resolve any issues promptly. Thus, they must find encouragement and bright ideas in practically everything. Resourcefulness is one of the tools of good writers allowing them to express convoluted ideas very clearly. Copywriters must discover the right words and thoughts through a combination of expressions, images, and video clips.

Immigrating To Canada Is Ideal

Set up and solid specialists dependably look for the chance of extending their business locally or here and there all around. They generally make the best utilization of each and every shot which comes their way for the extension of business. In the event that you are such a sort of businessperson and is hoping to spread your business at the universal level then Canada is the ideal goal for you. There are various explanations for it and the significant one is that Canada is known worldwide for its predictable financial development and dependability. Adding to this, program of business immigration to Canada truly gives an incredible breadth to ones business development designs. Spreading your business to parts of Canada will definitely help you to win significantly more since Canada is where there is extension for development of relatively every sort of industry.

Aside from immigration of your own business you likewise have the advantage of putting huge in the Canadian market under the rules of remote market speculations. Putting resources into Canadian market or business will give great outcome to any financial specialist since it is very steady and continue moving towards the sky as opposed to ground. Before contributing one should think about every one of the tenets and controls viewing interests in Canada as there are some base gauges which one needs to meet. When you fulfill every one of the conditions for outside speculation, at that point it turns into a brilliant possibility for you to gain more income on account of the standard development of the market, and that will at last increment your capital riches.

Principle motivation behind Canadian business immigration program is to pull in those individuals who have solid business visionary aptitudes, a colossal measure of capital, and so forth… on the grounds that their capacity and experience of overseeing business will add to progressing development of the economy. Presently how to push forward with Canadian Business immigration? For this one must be qualified based on a few gauges which are set by Canadian Government. To comprehend the necessities for business immigration to Canada, look at for all the data accessible at VIP Business Immigration – Canada Immigrant investor program.

It is the site of Kan immigration who gives administrations to help individuals in immigration to Canada under a few classes and they could be an understudy, gifted specialist, guardians and they additionally offer their administrations for business immigration too. Part of Kan immigration is to make a move to Canada as a business worker and to tell you whether you fit the bill for it or not. They will assist you with all the documentation which is vital for this kind of immigration.

Download the immigration brochure.

Website Design & SEO Myths Uncovered – READ NOW!

Why are there so many Web Design and Search Engine Optimization myths on the internet? The following article exposes some of the most common SEO myths affecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.

Search engine optimization (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true, to begin with (disinformation).

A large number of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with a large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

Myth Name: Build it and they will come
Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non-realistic, over-optimistic site owner or a lack of understanding of the web. Back in the old days of the internet, you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of websites around at the time, meaning top positions were that much easier to secure.

Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers-by where you are and what you do.

Myth Name: Search Engine Submission Myths
Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.

Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.

It doesn’t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).

There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitter’s email address which is then added to email lists (which spammers will pay money for).

Myth Name: Meta Tag Optimisation
Myth Description: The belief that search engine optimisation is just about Meta tags.

Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important to the description and title tags which most search engines will display on their results (so they can influence click-through rates drastically). Most tags like the keyword tag are obsolete.

I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.

Myth Name: Ethical Search Engine Optimisation
Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good versus evil).

Truth: Quite simple this one but nearly always overlooked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.

Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rank
Myth Description: Self-explanatory this one, the belief that PR is a god-like entity we must all worship in order to obtain rankings.

Truth: It is widely believed by expert SEO’s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.

One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you any more traffic from Yahoo or MSN (you heard it here first).

There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.

For quality website design services, please visit the links below:
Website Design Company in Johannesburg
Website Design Company in Sandton
Website Design Company in Cape Town
Website Design Company in Pretoria
Website Design Company in Durban
Website Design Company in Bloemfontein

SEO Services in South Africa

Video:

Monthly Website Design Packages in South Africa

When web designing a page, it is important for every web design company and for every web designer to attract attention to the most important events, items and contents in the site you are making in behalf of a client. Fortunately, there are various ways by which you can attract the attention of online users. Most web site designers will find it effective to simply change the font size of the content headline. Setting the font size reasonably bigger is a sure-fire yet simple way to draw in attention. Newspaper and media companies will know this for sure. A good and experienced web design company should know this as well.

Grabbing Attention through Typography/Fonts

Using typography or varying font and font sizes to get the attention of online users is not really a new concept. However, before you go on and set your titles or headlines to 48px or even larger, you should know a few rules on typography that are best generally followed by a web design company. Here are some of them:

Web design tip #1: Highlight only what is important. Before setting a headline to a much bigger font, you should ask yourself: Is this particular part really that important? If you are announcing a 20% off sale on regular cosmetics, for example, this will surely arouse interest but making your font unreasonably huge will likely to turn your customers off. And this is something that you and your web design company should avoid at all times.

Web design tip #2: Consider the standard font size you use for the rest of the page. This is just plain common sense: if you type everything at 24pt, then creating a 30pt subject headline might not look all that different. However, a 16pt headline written on top of an 8pt text will look huge.

Web design tip #3: Set standards on the use of font sizes. You should have already decided with your client as to the type of events that should merit an increase in the title font size, and up to what extent it should be. You and your web design company will benefit from this. Once you have laid out the plan, even if your client comes running back to you and starts pleading you to announce the recent cosmetic sale at 54pt, you should strictly follow the standard pre-determined size for the particular level of content.

Remember though that changing the font size is not the only way that you can modify your web design to get as much attention. Playing around with your font will also prove useful. You can for example, use different fonts of the same family to highlight important events (using Sans-Serif and switching to Serif for added emphasis). You can also modify the color to instantaneously grab your viewers’ attention. Similarly, you can change the weight and the style of your font by using the bold or italicized option to make certain parts of your site stand out.

Grabbing the attention of your online users is not just limited to fonts. There are still other ways to change your site’s web design so that it gets the attention it deserves. Here are some of them:

Web design tip #4: Use images. Graphics and images have always been effective at catching attention. A picture says a thousand words, as they say.

Web design tip #5: Change your layout. Completely changing your layout is a very exciting way to get attention, for as long as you come up with an interesting new one.

Web design tip #6: Use animations. Flat images tend to attract attention. However, these days, your web design company may have to ask you to come up with animation-based splash page to show off the kind of pages you come up with. They generally make your site look more dynamic and interesting to the eyes of your visitors. Be careful though, as you will need to think about site loading times beyond the web design stage.

Catching the attention of online visitors may prove relatively easy to do as stated above. However, it is just as easy to go way overboard with these attention grabbing techniques. You have to remember that if each and every line in your page is set in red or bold face and has blinking effects; nothing in the content will stand out after ll. Also, if you announce your 20% off on cosmetic site at the same intensity as an ongoing war, your online visitors will surely notice how strange, business-centered or unrealistic your site seems to be. They will learn to quickly ignore all the designs you make and look for another site that is more even-handed – much to the frustration of your web design company.

Monthly Website Design Packages by Area:

Monthly Website Design Packages in South AfricaAdelaide | Alberton | Bedfordview | Bela-Bela | Benoni | Bethlehem | Bloemfontein | Boksburg | Brakpan | Brits | Bryanston | Cape Town | Cape Winelands | Carletonville | Centurion | Delmas | Drakensberg | Web Design and Hosting | Durban | East London | East Rand | Eastern Cape | Edenvale | Fourways | Freestate | Gauteng | Germiston | Grahamstown | Hartbeespoort | Hatfield | Website Designers | Heidelberg | Helderberg | Jeffreys Bay | Johannesburg | Kempton Park | Kimberley | Klerksdorp | Kroonstad | Krugersdorp | Kuruman | KwaZulu-Natal | Lichtenburg | Limpopo | Lydenburg | Mafikeng | Menlyn Park | Meyerton | Middelburg | Midrand | Mpumalanga | Web Design Company | Nelspruit | North West | Northern Cape | Overberg | Parys | Phalaborwa | Polokwane | Port Elizabeth | Potchefstroom | Pretoria | Randburg | Web Designer | Roodepoort | Rosebank | Rustenburg | Sandton | Sasolburg | Secunda | Sedibeng | Springs | Tembisa | Tzaneen | Uitenhage | Umtata | Upington | Vanderbijlpark | Web Design and Hosting | Vereeniging | Welkom | West Rand | Western Cape | Witbank

Best Website Design Practices

Website Design Packages

Web design can be a bit like being handed a box of watch parts with the instruction manual that reads, “Put contents together completely.”

You turn the instructions over looking for more information, but come back to the singular line, “Put contents together completely.”

No matter how long you try to put the watch together you will find it virtually impossible without step-by-step instructions.

Unlike a manual for a watch, web design can be constructed in a variety of ways using the same components. For instance the layout can be constructed in a variety of ways, the color scheme can be original to your own personality and tastes and you determine how large or small the site needs to be.

Web Design is often pursued like a person seeking to build a home out of spare lumber. You keep hammering and patching using whatever you come across in the hopes the site is better for your diligence.

Web building software can allow you to experiment, but articles such as this one can help point you to better tools and quality construction products.

Knowledge-Rich Content

The use of value added content for your site is impressive to both consumer as well as search engines. The consumer values your interest in passing along information that may prove useful in understanding your products and services and how best to use what you offer. Search engines value the use of keyword specific content in determine the rankings of your site.

Ease of Navigation

Seek to make sure site visitors can get from one place on your website to another in the fewest clicks possible. Make clean avenues of navigation a high priority for web design.

Knowing When Not to Overdo it

Many websites attempt to develop their website into something bigger and better than anything you may have seen before. They may include flash and flash animation along with other extravagant design elements. In the end the site can seem to swirl with sights, sounds and colors that can leave some feeling a little green. Over development of a site is really not essential to the ultimate success of the site. Keeping things clean and attractive my do more good than developing a stage and insisting that 12 acts perform at the same time.

Decide What’s Important

In your web design you may want to place a variety of items that you find personally fulfilling, but it is important to determine if those items are a clean fit to the overall focus of the site. If they don’t fit you might be interested in developing a secondary personal site that can be linked from your primary site so visitors can get to know more about you and the things you value as personal interest dictates.

Get Out the Red Pen

Be willing to edit heavily. Strip your site of all the non-essentials. This could be content, photos, excessively long product descriptions or other content. Ask yourself if the site visitor can scan your content easily. Include headings, subheadings and bullet points when possible to assist them in this goal.

Find every reason possible to allow your customer to remain keyed in to your site. Web design begins and ends with an eye toward simplicity and focus.

InstaCheckin Creates The Best Visitor Management Application

Since first insights of web around the years’90, in a couple of years the advancement and development of the web was to a great degree quick and has built up itself as correspondences framework for both the private and the expert utilize; today many organizations are conceived unequivocally through the system. Utilize the web permits to have the whole world readily available, there are no limits and inside seconds you can have on your PC any data, photographs, subtle elements and anything of a state from end to end of the planet. However, visitor management has always been difficult, but not anymore! Check out this visitor management app for ipad.

The site has turned into the new “shop”, the new “exhibit” basic to who is running a movement, from the little shop that pitches garments for youngsters to the immense organization that has a chance to bring its administrations straightforwardly into home’s PCs.

The primary sites made just through what is the premise of dialect arrange, html, have been bit by bit created and executed by the new codes, for example, JavaScript, a genuine programming’s dialect, the dialect CSS (remains for Cascading Style Sheets) nonstop refreshing, which enable today to make dynamic destinations dynamic and with alluring realistic impacts, defeating the static that is the right of html code. Today we understand destinations in PHP and ASP (Active Server Pages) that permit to make locales with any trademark you need.

Of late at that point are incorporated as administration frameworks content on a site likewise Content administration framework (CMS), making it conceivable to institutionalize the style of the considerable number of pages of a site just by changing a document.

The improvement of the Web is so quick and ceaseless that to tread the system’s means is essentially unimaginable, the significance of the Internet and the ocean of data and trade of data that permits individuals from inverse side of the world makes the examination and birth of new dialects and projects chaotic extension.

As of late, is additionally bring forth a variation of the site, known as blog, which enables clients to partake effectively in the website, influencing them to end up plainly genuine performers in the system, in reality through the blog and an enrollment framework you can post their articles specifically and leave their remarks on the writings of others, therefore making a chain of correspondence one of a kind.

There are currently many organizations and experts who offered life to their own exercises utilizing the channel of the Internet, offering specifically as designers of sites. The innovations and projects, dialects continually advancing have begun consequently new occupations that meet specialized and masterful components and of picture.

The Best Music Download Apps for Android and iOS

Have you stuck to the old music that you downloaded a year ago? I can bet that no one can do that, even if the person is not music lover. Everyone downloads new music and songs every other day and there are many apps and sites also.

Knowing of everyone’s addiction to music, I am going to share here the best music download apps. I found these apps on an article on thedigitalworm . I tried most of them and finally found my perfect fit.

In my case, I have no problem on getting premium music apps but I know many people don’t want to invest on their music library and I have got the solution as well.

Best Music Download Apps

  1. Spotify

When it comes to paid music apps then spotify comes at the first spot for me. Just because I said it’s doesn’t mean you can’t use it. If you have access to internet all the time and don’t want to save the songs for offline mode then it’s free for you.

Downloading and saving to offline mode is a premium feature which free users can’t get.

If you can afford to pay few dollars monthly then should be the only app that you would need, if not then use the free version and stream unlimited music online.

  1. Deezer

This one is free, wohoo. Deezer is an awesome app to download music for free on android and iOS both. It has got a lot of attention in the recent times and it is worth it.

You can get the official app for Deezer on the official app stores of android and iOS.

It’s on the app store that means you don’t have to worry about any copyrighted content because such app stores don’t allow any app that distributes copyrighted content without proper license.

  1. SoundCloud

I can never to forget to mention this absolutely freaking good free music downloader app that puts no limit on how much music you stream, how much music you put to offline, it’s all free and trust me the quality of music here is too damn good. You can download as much as you want and listen to music without WiFi later.

If you can on your computer then you can use its website soundcloud.com also to discover new music on the go.

If I were to go for a free music download app then SoundCloud is my first priority.

That’s all for now, these music app does exactly what they promise and they are worth every effort or penny.

How Important Is Having A Website Really?

In today’s competing market it is very important for businesses to invest in web design. With the overabundance of digital advancements available, competition is growing and getting tougher. That is why businesses need to understand the importance of having a well-designed website. However, there are remain many web design skeptic or people who don’t see the value in website design or understand the concept. So how do you sell website design to a skeptic? It’s simple: show how important it is for having a successful business in today’s fierce market.

Web design is an important field that involves the design, construction, function, and maintenance of a website. The design and function of the website are entirely molded around the client’s brand, audience, and specifications. Great web designers keep themselves updated on developments and trends in their field and appropriate them in fulfilling their clients’ needs.   

Why Is Web Design So Important?

There several reasons why web design is important, but the main idea is that a business’s website is a representation of its brand, an extension of its identity. How it presents itself online can add to its success or failure. It essentially means if your business doesn’t have a website, has a poorly designed one, or has one that hasn’t been updated in a while, then you risk turning off your customers or not registering in their consciousness at all.

In today’s market, potential customers are using the internet to find companies they trust or find appealing. No one uses the yellow pages anymore, and phone calls are rarely happening. Think of the website as a business storefront: it is what customers see right away and what establishes your brand from the get-go. Without a well-designed website, businesses are seriously lacking new customers and increased revenue. Here is what web design does for your brand.

Adds Credibility

Web design is essential to providing a business with credibility. When a potential customer is searching for a product or service, they are more likely to use the internet. If 85% of consumers are using the internet to find a local business or product, having an impressive website is extremely important. While customers are searching for the desired service, they are only going to choose one that has a website backed with credibility.

Web designs come options on how to build your reputation and gain trust. Depending on the nature of your business, you could have customer reviews and testimonies, portfolios, or have dedicated pages for awards and citations. An attractive website that looks better than your competitors’ could also build your credibility to potential customers.

Builds Brand Image

Another vital aspect that web design provides for a business is a strong brand image. Ever heard of the saying, don’t judge a book by its cover? Unfortunately, potential customers are doing exactly that with your website. Web design includes colours, visuals, and features, that strategically express your image and identity. Your home page or landing page gives you that unique opportunity to show your brand image it a way that will resonate with your customers.

Generates Sales

Having an online channel connects you to more customers. Each visitor is a potential buyer. Even if you’ve got a brick-and-mortar and have no plans of going the e-commerce route, your website could connect you to potential customers that your storefront and your traditional media efforts might not be able to reach.

What Does Web Design Include?

Web design encompasses a variety of skills and disciplines. Starting from the blank page, adding the layout, then company logos and images, there is a lot that goes into to constructing a website. Web designers and developers usually offer packages that provide you with everything you need for a fully functional website that will draw customers in. Here are typical inclusions in web design packages:

  • Domain and hosting – Online real estate, the address and space to build the structure.
  • Interface design – Everything that a visitor sees and interacts with.
  • Navigation and layout – Ensures that visitors can intuitively find what they’re looking for.
  • Graphic design – Appealing aesthetics that are consistent with the brand image.
  • Add-ons – Enhance user experience or facilitate management and site analysis.
  • SEO – Helps users get to the site when they enter a search term in a search engine.
  • Full maintenance –  Makes sure the site remains up and running.
  • E-commerce – Sets up the facilities for an online shop, including payment channels.

Conclusion: So Is It Worth the Investment?

This is the one question that gets sceptics hesitant to invest in web design. However, based on all the information provided above, it’s easy to see where all the money is going. Creating a customised platform requires a lot of work and maintenance. Also, you aren’t paying just anyone—you’re paying experts in the field. Most web design packages not only cover construction, but also routine maintenance and updates. This means your website will always look up-to-date and functional.