Website Design & SEO Myths Uncovered – READ NOW!

Why are there so many Web Design and Search Engine Optimization myths on the internet? The following article exposes some of the most common SEO myths affecting web design and looks at the reasons why they have become widely accepted as the truth by many web designers and Webmasters.

Search engine optimization (SEO) is a complex and diverse topic that’s both never constant and constantly changing. There are hundreds of myths about SEO, some were once true but no longer apply (outdated information), while others were simply never true, to begin with (disinformation).

A large number of different opinions and tactics used by both Web Designers and SEO Consultants (which can be completely contrasting) has also helped to create myths. Combine this with a large number of web forums and blogs that allow people to share their views, and you have the perfect environment for not only creating myths but for them to spread like a viral epidemic. Here are some of the most common myths explained.

Myth Name: Build it and they will come
Myth Description: The belief that a website will receive large quantities of targeted traffic as soon as it goes online.

Truth: The biggest myth I still come across most days is the aptly named “build it and they will come myth”. The cause of the myth is a combination of outdated information, a non-realistic, over-optimistic site owner or a lack of understanding of the web. Back in the old days of the internet, you could “build a site and they would come”, just by submitting to the main search engines of the day (to a degree). This was largely due to the lack of websites around at the time, meaning top positions were that much easier to secure.

Nowadays a site must be advertised just like any business. A good analogy is your site is a shop and a search engine is a high-street. The only problem is your shop is not on the high-street, so some kind of sign is required to inform passers-by where you are and what you do.

Myth Name: Search Engine Submission Myths
Myth Description: The belief that a website needs to submit every page to the search engines. The belief that regular or monthly submissions will result in better search engine rankings. The belief that a website needs to keep on submitting to search engines or they will forget about the site. The belief that if a website submits to thousands of search engines its traffic levels will go through the roof.

Truth: While some of these myths used to have a bit of truth to them, nowadays search engine submission is not required at all. The myths have been caused mainly by companies who provide submission services. This is because it’s financially in their interest for people to believe the myths are true.

It doesn’t hurt to submit to the major search engines but indexing can be achieved simply by getting links to a site (as long as the page where the link is on is known to the search engines).

There is also no point at all submitting to thousands of search engines. There are only a handful of search engines that people actually use. Many of the other search engines have been created to obtain the submitter’s email address which is then added to email lists (which spammers will pay money for).

Myth Name: Meta Tag Optimisation
Myth Description: The belief that search engine optimisation is just about Meta tags.

Truth: Meta tags used to be very important to rankings until search engines became more complex. While some Meta tags are still important to the description and title tags which most search engines will display on their results (so they can influence click-through rates drastically). Most tags like the keyword tag are obsolete.

I believe the cause of this myth is twofold. One, because it’s outdated information (to a degree) and two, because people want to believe there’s a secret magic formula that only SEO’s know about. That way a lack of rankings is not their fault, plus it keeps the conspiracy theorists happy.

Myth Name: Ethical Search Engine Optimisation
Myth Description: The belief that there are two types of SEO, black hat and white hat (the old good versus evil).

Truth: Quite simple this one but nearly always overlooked. Any attempt to alter the search engines results and obtain more traffic is against most search engines guidelines. While there are tactics that may get you banned and others that may not or are not widely known about (yet), all of them are trying to influence the results and therefore are against the guidelines. SEO is neither black nor white, but many shades of grey. Just try to know what you’re doing and more importantly the associated risks.

Myth Name: Google’s PageRank (PR) is the most important aspect of a sites ability to rank
Myth Description: Self-explanatory this one, the belief that PR is a god-like entity we must all worship in order to obtain rankings.

Truth: It is widely believed by expert SEO’s and even been stated by Google Guy (a Google employee) that the PR we see on the toolbar is out of date as soon as we get to see it. Google update PR constantly but only update the toolbar PR now and then. PR is also only one part of a complex ranking system. How big a percentage it plays in rankings, only Google knows.

One thing for sure, it doesn’t matter how good your PR is on the toolbar, it’s not going to get you any more traffic from Yahoo or MSN (you heard it here first).

There are many more web design myths about SEO, most of which can be spotted if you read between the lines and think about whether it would make sense for a search engine. One of the most important parts of SEO is finding a reliable source of information. If you want to learn more, a good place to start is one of the numerous SEO Forums on the web.

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Monthly Website Design Packages in South Africa

When web designing a page, it is important for every web design company and for every web designer to attract attention to the most important events, items and contents in the site you are making in behalf of a client. Fortunately, there are various ways by which you can attract the attention of online users. Most web site designers will find it effective to simply change the font size of the content headline. Setting the font size reasonably bigger is a sure-fire yet simple way to draw in attention. Newspaper and media companies will know this for sure. A good and experienced web design company should know this as well.

Grabbing Attention through Typography/Fonts

Using typography or varying font and font sizes to get the attention of online users is not really a new concept. However, before you go on and set your titles or headlines to 48px or even larger, you should know a few rules on typography that are best generally followed by a web design company. Here are some of them:

Web design tip #1: Highlight only what is important. Before setting a headline to a much bigger font, you should ask yourself: Is this particular part really that important? If you are announcing a 20% off sale on regular cosmetics, for example, this will surely arouse interest but making your font unreasonably huge will likely to turn your customers off. And this is something that you and your web design company should avoid at all times.

Web design tip #2: Consider the standard font size you use for the rest of the page. This is just plain common sense: if you type everything at 24pt, then creating a 30pt subject headline might not look all that different. However, a 16pt headline written on top of an 8pt text will look huge.

Web design tip #3: Set standards on the use of font sizes. You should have already decided with your client as to the type of events that should merit an increase in the title font size, and up to what extent it should be. You and your web design company will benefit from this. Once you have laid out the plan, even if your client comes running back to you and starts pleading you to announce the recent cosmetic sale at 54pt, you should strictly follow the standard pre-determined size for the particular level of content.

Remember though that changing the font size is not the only way that you can modify your web design to get as much attention. Playing around with your font will also prove useful. You can for example, use different fonts of the same family to highlight important events (using Sans-Serif and switching to Serif for added emphasis). You can also modify the color to instantaneously grab your viewers’ attention. Similarly, you can change the weight and the style of your font by using the bold or italicized option to make certain parts of your site stand out.

Grabbing the attention of your online users is not just limited to fonts. There are still other ways to change your site’s web design so that it gets the attention it deserves. Here are some of them:

Web design tip #4: Use images. Graphics and images have always been effective at catching attention. A picture says a thousand words, as they say.

Web design tip #5: Change your layout. Completely changing your layout is a very exciting way to get attention, for as long as you come up with an interesting new one.

Web design tip #6: Use animations. Flat images tend to attract attention. However, these days, your web design company may have to ask you to come up with animation-based splash page to show off the kind of pages you come up with. They generally make your site look more dynamic and interesting to the eyes of your visitors. Be careful though, as you will need to think about site loading times beyond the web design stage.

Catching the attention of online visitors may prove relatively easy to do as stated above. However, it is just as easy to go way overboard with these attention grabbing techniques. You have to remember that if each and every line in your page is set in red or bold face and has blinking effects; nothing in the content will stand out after ll. Also, if you announce your 20% off on cosmetic site at the same intensity as an ongoing war, your online visitors will surely notice how strange, business-centered or unrealistic your site seems to be. They will learn to quickly ignore all the designs you make and look for another site that is more even-handed – much to the frustration of your web design company.

Monthly Website Design Packages by Area:

Monthly Website Design Packages in South AfricaAdelaide | Alberton | Bedfordview | Bela-Bela | Benoni | Bethlehem | Bloemfontein | Boksburg | Brakpan | Brits | Bryanston | Cape Town | Cape Winelands | Carletonville | Centurion | Delmas | Drakensberg | Web Design and Hosting | Durban | East London | East Rand | Eastern Cape | Edenvale | Fourways | Freestate | Gauteng | Germiston | Grahamstown | Hartbeespoort | Hatfield | Website Designers | Heidelberg | Helderberg | Jeffreys Bay | Johannesburg | Kempton Park | Kimberley | Klerksdorp | Kroonstad | Krugersdorp | Kuruman | KwaZulu-Natal | Lichtenburg | Limpopo | Lydenburg | Mafikeng | Menlyn Park | Meyerton | Middelburg | Midrand | Mpumalanga | Web Design Company | Nelspruit | North West | Northern Cape | Overberg | Parys | Phalaborwa | Polokwane | Port Elizabeth | Potchefstroom | Pretoria | Randburg | Web Designer | Roodepoort | Rosebank | Rustenburg | Sandton | Sasolburg | Secunda | Sedibeng | Springs | Tembisa | Tzaneen | Uitenhage | Umtata | Upington | Vanderbijlpark | Web Design and Hosting | Vereeniging | Welkom | West Rand | Western Cape | Witbank

Best Website Design Practices

Website Design Packages

Web design can be a bit like being handed a box of watch parts with the instruction manual that reads, “Put contents together completely.”

You turn the instructions over looking for more information, but come back to the singular line, “Put contents together completely.”

No matter how long you try to put the watch together you will find it virtually impossible without step-by-step instructions.

Unlike a manual for a watch, web design can be constructed in a variety of ways using the same components. For instance the layout can be constructed in a variety of ways, the color scheme can be original to your own personality and tastes and you determine how large or small the site needs to be.

Web Design is often pursued like a person seeking to build a home out of spare lumber. You keep hammering and patching using whatever you come across in the hopes the site is better for your diligence.

Web building software can allow you to experiment, but articles such as this one can help point you to better tools and quality construction products.

Knowledge-Rich Content

The use of value added content for your site is impressive to both consumer as well as search engines. The consumer values your interest in passing along information that may prove useful in understanding your products and services and how best to use what you offer. Search engines value the use of keyword specific content in determine the rankings of your site.

Ease of Navigation

Seek to make sure site visitors can get from one place on your website to another in the fewest clicks possible. Make clean avenues of navigation a high priority for web design.

Knowing When Not to Overdo it

Many websites attempt to develop their website into something bigger and better than anything you may have seen before. They may include flash and flash animation along with other extravagant design elements. In the end the site can seem to swirl with sights, sounds and colors that can leave some feeling a little green. Over development of a site is really not essential to the ultimate success of the site. Keeping things clean and attractive my do more good than developing a stage and insisting that 12 acts perform at the same time.

Decide What’s Important

In your web design you may want to place a variety of items that you find personally fulfilling, but it is important to determine if those items are a clean fit to the overall focus of the site. If they don’t fit you might be interested in developing a secondary personal site that can be linked from your primary site so visitors can get to know more about you and the things you value as personal interest dictates.

Get Out the Red Pen

Be willing to edit heavily. Strip your site of all the non-essentials. This could be content, photos, excessively long product descriptions or other content. Ask yourself if the site visitor can scan your content easily. Include headings, subheadings and bullet points when possible to assist them in this goal.

Find every reason possible to allow your customer to remain keyed in to your site. Web design begins and ends with an eye toward simplicity and focus.